Our Management Team

JOHN BRAITHWAITE

MANAGING DIRECTOR

Business leader and entrepreneur, John Braithwaite has been at the forefront of the digital revolution. In the last decade, John has operated, advised, set up and grown numerous new businesses including e-commerce, B2B, training, networking and finance. He applies modern business techniques, leading a high-performance team which leverages technology to drive inorganic growth for the enterprising.

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MARK BRAITHWAITE

STRATEGIC ADVISOR

An experienced business leader, Mark Braithwaite has worked in accounting, finance, operations and leadership in the UK, Europe and Asia. A Chartered Accountant, with experience in M&A in one of the leading city firms, he then moved to a corporate environment where he started as Commercial Manager and rose to be APAC President of a $1Bn turnover industrial company. His role at Unloq is to help steer our growth and provide an alternative perspective to our strategy and plans as they develop.

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JUSTIN WISE

APAC MANAGER

A motivated, engaging entrepreneurial business leader with European and Asian experience. Has sourced, formed and realised a number of cross-border deals between the two regions, as well as within APAC. Justin has substantial experience in hiring, assembling and leading high-performance teams, and is looking to lead our growth in the Asiatic region as well as assisting with global M&A strategy.

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ROSS MASON

Associate Director

Ross joined Unloq in August 2019 and brings great skill and industry to the Unloq team. With a passion for business and an entrepreneurial attitude, his critical thinking and analysis is appreciated by the clients he works with. Highlights include originating two off-market acquisitions for an international lift manufacturer in 2021 and 2022, and the successful disposal of Premier Double Glazed Units to United Glass Group in 2024. Ross is currently leading several projects across the UK, Europe, Asia and USA.

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OLLIE VICKERY

ASSOCIATE DIRECTOR

Ollie has been a member of the Unloq team since the beginning of 2021 and has successfully supported several clients on their acquisition journeys. Key areas of expertise include supporting private equity-owned businesses to achieve their buy-and-build strategies and assisting large trade buyers with technical acquisition searches. Highlights include successfully originating four off market transactions for clients in 2024. Outside of the office you will find Ollie either on the golf course or at the driving range practicing his golf.

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BRADLEY NEAL

SENIOR CONSULTANT

Brad joined Unloq in early 2019 after completing a Finance degree from St Thomas Aquinas College in New York State, USA. He won a scholarship to the University and was a key first-team player for all four years in the college soccer team. During the course of his degree, he gained experience of the Bloomberg platform as well as developing his financial knowledge. We’ve enjoyed giving him opportunities to put his learning into practice and he’s a big hit with our clients.

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TOBI ADEWUMI

Consultant

A graduate with a First Class Honours degree in Economics and Finance from the University of Surrey, Tobi joined our team in mid-2022. Her degree, coupled with a year’s placement in M&A with a well-known advisory firm means she brings considerable practical and theoretical experience. Professional, considerate and with great attention to detail, she’s a valued member of the team.

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THALIA NICHOLLS

Consultant

Having completed her Business and Management Degree from Bristol University, Thalia joined us in November 2024. Her skills in analysis, statistics and management are already delivering value both for clients and internal projects. Engaging, tactical and dynamic, we’re excited that Thalia is part of our next stage of growth.

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ASHA WILLS

Data Scientist

Having completed a Bachelor of Science in Industrial Economics at the University of Nottingham, Asha joined Unloq at the start of 2025. She comes with some serious financial and business skills not just learned but also applied in several work placements. Strong mathematical and analytical skills, coupled with a dynamic personality make her a great fit for our team.

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RYAN WOOLMINGTON

Consultant

Having wrapped up a BSc in Economics and Finance from the University of Sussex, Ryan joined Unloq in September 2025. With a strong interest in macroeconomics and quantitative analysis he certainly has the skills to enjoy the research and analysis. He also brings experience of headhunting for senior roles, and is therefore ideally placed to help us identify and connect with business owners at a senior level.

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If You Want Ideal Flow Let’s Talk

There is only so much you can tell from reviewing our website, the best way to explore is to have a short meeting with one of our team.

Unloq the Numbers

47%

On average 47%
of business owners
we contact are
Interested in meeting

4+

For 90%+ market
data coverage
you need at least
four different sources

1:5

For every 1
target approached
we analyse at least
5 companies

2%

Only 2% of
companies are
for sale at
any one time

100%

All the companies
acquired through us
are still trading or
part of a successful group

85%

Over 85% of the
transactions we
completed were
off market

4x

The fixed cost
of in-house
origination is
4 times higher

15+

We are currently originating
in over 15 countries
for cross-border
work for clients

16%

Over a sixth of
introductions
result in a
written offer

20

20 Introductions
with the right businesses
will lead to a great
fitting acquisition

Unloq: White Papers

BUSINESS DATA FOR M&A: WHY THERE IS NO SINGLE SOURCE OF TRUTH

There are a wide number of business data suppliers all claiming to have the best and most comprehensive business data, promising a turn-key solution to origination. In this white paper we explore whether this is fact or fiction. Is it…

WHY ACQUISITIONS CONTINUE TO FALL SHORT OF EXPECTATIONS: THE STRATEGIC PATH TO JOINING THE 70%

70% of mergers now succeed in creating value, a dramatic turnaround attributed to more disciplined dealmaking and post-merger integration. However, this success is not uniform across all major markets.

THE POWER OF CHOICE: WHY OPTIONALITY DRIVES M&A SUCCESS

In merger and acquisition strategy, one factor separates successful acquirers from those who struggle: choice. Not the illusion of choice that comes from reviewing hundreds of unsuitable opportunities, but genuine optionality: the ability to evaluate multiple high-quality targets and select…

THE OFF-MARKET ADVANTAGE: NAVIGATING COMPETITION IN THE CROWDED M&A MARKET

The mergers and acquisitions market finds itself in a peculiar state. Global private equity dry powder reached record levels in 2024, peaking at $2.62 trillion mid-year, indicating significant undeployed capital across the industry. So the paradox is that with all…

THE HIDDEN COST OF IN-HOUSE DEAL ORIGINATION: A STRATEGIC ANALYSIS

When growth-hungry acquirers decide to pursue acquisitions, they face a critical choice: build an in-house deal origination capability or partner with a specialist. On the surface, the in-house route appears attractive: who knows your business better than your own team?

Regional and Cross-Border Deal Makers

Unlog Map
UK & Europe Office
Third Floor
Reading Bridge House
Reading
RG1 8PR

Contact: +44 (0) 1962 609 000

APAC Office
1 Sussex Street
Barangaroo
NSW 2000
Australia

Contact: +61 (0) 417 671 854